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The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith w/ Carlye Adler.. There may be something to the Golden Rule. There is a lot of untapped good out there; this is a great book to help unleash your own, and along the way, to sift the real from the well-intentioned. – Joel Gardner, LitSnap Editor |
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"Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. ." – Books-a-Million "A fascinating, comprehensive guide for how to take your cause and compassion viral. . . . Specific, practical advice teaches readers how to translate anything— a product, service, community concern—into a powerful narrative that invites participation, how to communicate with potential supporters, how to craft compelling video, and more.." – Publishers Weekly |
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Author bio: Co-authors and husband and wife, Jennifer Aaker and Andy Smith live in Lafayette, California with their two little dudes and a princess. More information can be found here: http://www.dragonflyeffect.com/blog/authors/jennifer-aaker/ |
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Book Details: General Nonfiction; (256 pp. Enjoy the epiphanies: Kindle/Print editions) Publisher Website: 9780470614150 |
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