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Subliminal by Leonard Mlodinow.. This inquiry into the role of the subconscious is a worthy foray into a realm of science that we've all felt could unlock our secret potential. But do you really want to see what your mind is up to when you're busy thinking? Frightful! – Joel Gardner, LitSnap Editor |
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"This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind." – Booklist "One of the ten books to watch out for in 2012 . . . Physicist, science writer and Hollywood screenwriter Leonard Mlodinow is out to explore how important the unconscious is in shaping the way we process the world." – NewScientist |
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Author bio: Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard’s Walk (also a New York Times Notable Book), as well as Feynman’s Rainbow and Euclid’s Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation. More information can be found here: http://www.randomhouse.com/book/115698/subliminal-by-leonard-mlodinow/9780307378217/#aboutthebook |
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Book Details: Science/Technology; (272 pp. Underminding: Kindle/Audiobook/Print editions) Publisher Website: http://pantheon.knopfdoubleday.com/2012/04/05/subliminal-by-leonard-mlodinow/ |
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